


The design of an Internet presence according to creative and technical aspects. Web design encompasses the entire design of a website, starting with the form and ending with the final design. Before the layout and design of an Internet presence are implemented, the technology and form of presentation must be agreed upon. All the building blocks of visual communication, user-friendliness, form and structure, as well as search engine suitability must be taken into account. Visual communication plays a central role in the design of a website. The corporate identity of a company is a cornerstone of web design. Creativity is one of the most important qualities of a web designer. It does not matter whether it is a private homepage, a shop or a company website, because every operator of a website has the desire to communicate and wants to achieve a certain reaction from the visitor.Īnother essential role is played by user-friendliness, the so-called "usability". The visitor must understand how the page is structured in order to find his way around easily, the so-called "look and feel", in order to stay on the page as long as possible. Equally important is the accessibility of the website. The web designer has the task of combining and implementing these two requirements. The difficulty lies in combining aesthetics with user-friendliness in the implementation. Another task of web design is increasingly search engine optimisation, and not only the creation of the site is part of web design, but also maintenance and support.Īt the beginning of the World Wide Web, Internet pages were still simply designed. Each page consisted of an HTML file that was called up by the browser. Later, CSS, the Cascading Style Sheets, were developed, with which an Internet page could also be designed graphically. The use of Flash had a major influence on web design. With Flash, it is possible to create complex web animations.

BAIDU is listed on the NASDAQ National Market and dual-listed on the Stock Exchange of Hong Kong Limited (SEHK).Nowadays, however, the principles of web design have changed completely. Our goal is to continue to make content discovery on the internet easier. Our products are accessed by one billion devices each month. Thanks to a strong technology and internet foundation, we managed to create a rich ecosystem reaching hundreds of millions of users, millions of developers and hundreds of thousands of enterprises. Our portfolio also includes online marketing services such as P4P services, search and feed marketing services (image-based or video-based advertising for example), display-based marketing services and a marketing cloud platform. Our main product, the Baidu App, is the 1 search-plus-feed app in China.
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We provide a full suite of cloud services and solutions named AI Cloud and growth initiatives including intelligent driving such as self-driving services. All our products and services use our top-of-the-line AI capabilities. Offering a diversified portfolio of products and services, BAIDU is a leader in Artificial Intelligence and we are one of the few companies to offer full AI stack including deep learning, speech recognition, language processing, augmented reality and many more. First starting as a search engine in China, our mission is to make the complicated world simpler through technology. BAIDU is a Chinese multinational technology company founded in the year 2000 specializing in Internet services.
